THE BRAND
Since its inception in 1880, four generations of women have succeeded each other.
Each of them has brought her skills to the service of our confectionery, allowing us to cross eras and perpetuate our structure.
In 1880, it was my great-grandmother Epiphanie who played with the Art of daring. Then in 1927, Jeanne my grandmother, who developed numerous recipes to merge Art and tradition.
From 1957, my mother Jacqueline, an artist at heart, imposed her Art of ingenuity, and here I am in 1992, Sylvie, the heiress of this fabulous gourmet treasure.
I am delighted to share with you today the taste of good products, always made from ancestral recipes and culinary secrets from my great-grandmother.
We work with artisan producers, always favoring those located in Provence, when possible, in respect of our environment.
- BRIEF
- Objective: Design a new packaging for Aix-en-Provence calissons that reflects the authenticity and tradition of the product while ensuring its visibility in stores and appeal to consumers. Target Audience: Enthusiasts of quality gourmet products, tourists seeking Provencal authenticity, purchasers of gourmet gifts, and regional souvenirs. Packaging Requirements: Authentic and traditional. Premium quality. In-store visibility. Essential product information.
- Our mission
- Design packaging proposals meeting the specified requirements, emphasizing authenticity, quality, and in-store visibility. Deliver proposals before the specified deadline.