BRAND IDENTITY & PACKAGING
THE BRAND
Since its inception in 1880, four generations of women have succeeded each other.
Each of them has brought her skills to the service of our confectionery, allowing us to cross eras and perpetuate our structure.
In 1880, it was my great-grandmother Epiphanie who played with the Art of daring. Then in 1927, Jeanne my grandmother, who developed numerous recipes to merge Art and tradition.
From 1957, my mother Jacqueline, an artist at heart, imposed her Art of ingenuity, and here I am in 1992, Sylvie, the heiress of this fabulous gourmet treasure.
I am delighted to share with you today the taste of good products, always made from ancestral recipes and culinary secrets from my great-grandmother.
We work with artisan producers, always favoring those located in Provence, when possible, in respect of our environment.
- BRIEF
- In the development of a chocolate packaging range to ensure product cohesion and completeness, our primary goal is to create a visual identity that reflects Fruidoraix's commitment to excellence while showcasing artisanal craftsmanship and the use of natural ingredients. The packaging must not only convey the premium quality of the chocolates but also harmonize with the overall brand aesthetic
- Our mission
- Packaging for Chocolate Tablets: We meticulously designed packaging for chocolate tablets that seamlessly integrates with Fruidoraix's branding, highlighting artisanal craftsmanship. The packaging exudes elegance and sophistication while ensuring practicality and durability to preserve the chocolate's freshness. We prioritized the use of natural and sustainable materials wherever possible. Every detail, from color schemes to typography, was carefully selected to evoke a sense of luxury and indulgence, while emphasizing the authenticity of artisanal products. Packaging for Easter Molds: Our Easter mold packaging captures the essence of celebration and joy associated with the holiday season, emphasizing the use of natural products. We incorporated vibrant colors and playful designs that resonate with customers, evoking a sense of excitement and anticipation, while remaining true to our commitment to environmental responsibility. Special attention was given to ensuring that the packaging maintains Fruidoraix's brand identity while adding a touch of festive charm specific to Easter, reflecting our dedication to natural and artisanal products. By successfully designing packaging for both chocolate tablets and Easter molds, we have achieved a cohesive product range that complements each other while highlighting our artisanal craftsmanship and use of natural ingredients. Each packaging solution reflects our commitment to quality, creativity, and environmental stewardship.
THE PACKAGING
