BRAND IDENTITY & PACKAGING
THE BRAND
Since its inception in 1880, four generations of women have succeeded each other.
Each of them has brought her skills to the service of our confectionery, allowing us to cross eras and perpetuate our structure.
In 1880, it was my great-grandmother Epiphanie who played with the Art of daring. Then in 1927, Jeanne my grandmother, who developed numerous recipes to merge Art and tradition.
From 1957, my mother Jacqueline, an artist at heart, imposed her Art of ingenuity, and here I am in 1992, Sylvie, the heiress of this fabulous gourmet treasure.
I am delighted to share with you today the taste of good products, always made from ancestral recipes and culinary secrets from my great-grandmother.
We work with artisan producers, always favoring those located in Provence, when possible, in respect of our environment.
- BRIEF
- fruidoraix enowned for its superior artisanal nougat, aims to create new packaging that reflects its commitment to nature and authenticity. The goal is to capture the artisan essence of their product while evoking a sense of naturalness and tradition.
- Our mission
- We are tasked with designing packaging for Fruidoraix's nougat products that embody the brand's natural and authentic spirit. Our designs should evoke the freshness of the natural ingredients used in nougat making and highlight the company's artisanal heritage. It is crucial for the packaging to reflect the premium quality of the product while grabbing consumers' attention with a simple, elegant, and earthy aesthetic. In summary, our mission is to create packaging that communicates the tradition, quality, and authenticity of Fruidoraix nougat while drawing inspiration from nature.
THE PACKAGING
